Awards – Are they worth it?

Sam gets yet another award

Ok so I think you probably know my opinion on this one!  Given that my company What’s On 4 runs a number of industry awards programmes and I have won awards myself!

Awards do make a difference both personally and professionally, I have experienced this and I know many people that have too.  For someone running their own business gaining an independent endorsement of what you do and how you do it is a big pat on the back.  And more importantly it’s something that existing customers can be proud to be part of and that new customers will want to be part of.

But it’s not all good news.

What if you don’t win?  Lots of people don’t win of course, I’ve not won many many times!  But the process of applying is a good bit of business therapy as you have to tell someone what you have achieved.  There is a lot to be gained by this alone.

And being shortlisted or a finalist is pretty impressive and you can still use it for some good publicity.  Look at how many finalists in the X-factor have gone on to have successful careers!

There are a huge number of awards programmes for anything and everything so it can be quite daunting when you’re first considering being part of an awards.   I always look at the organisation running it, sponsors and previous winners to see if I want to be associated with them.

There are awards for employees, products and services as well as businesses so don’t forget these parts of your business when applying.  You could then be a multi-award winning business.

So a quick plug for the 6th What’s On 4 Junior awards now open for nominations in the UK and Australia

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